Friday, July 23, 2010

Use of Color in Food




Have you ever thought about why certain foods look more appetizing than others? How come re-fried beans don't look nearly as tasty as a beautiful strawberry shortcake? I find this disparity fascinating! Display of color is an integral key in the perception of freshness, good taste, atmosphere, (and expensive food).

In an article from COLOURlovers, the author talks about how our brain can mislead our taste buds. Our anticipation of taste from visual stimuli changes our expectation and conclusion about what tastes good, better, or terrible. Even children are more excited about cereal from its' colorful display.
In addition, color plays a leading role in indicating the ripeness of produce, such as bananas and pineapple. So, the next time you try to decide what to eat, notice if your choice had something to do with your eyes. Until next time.

1 comment:

  1. This is so true! I remember hating so many things as a kid just because of the way they looked--broccoli, guacamole, etc. Now, as an adult, I tend to judge food a little less on its appearance, but it still plays a part!

    ReplyDelete